If you ever need to send a message to someone, whether it’s personal or for business purposes, there are many ways you can do it. Text messaging, Facebook messenger, WhatsApp, and iPhone’s iMessage are just a few examples. Another one you may have heard of is MMS. In this article, we’re going to look at a messaging option that’s most popular for sending pictures.

What Does MMS Mean?

MMS is an acronym that stands for Multimedia Messaging Service. MMS was created using the same technology as the more popular and widespread SMS. Users of this service can send multimedia content such as pictures. However, you can also use it to send video files, phone contacts, gifs, emojis, or audio files.

Nowadays, most mobile devices have the capability to send media messages of various kinds. It tends to be a service that’s activated automatically. For example, if you only want to send a text message, the device uses SMS (Short Message Service). If, on the other hand, you want to send a video, photo, or audio message, the device switches to using MMS.

Along the same lines, if someone sends you a multimedia message, your device, whether it’s an iPhone, iPad, or Android device, uses MMS automatically so it can receive the file. If a device doesn’t support such a service, you’ll receive a text message with a URL that links to the file so you can view it using your web browser.

How SMS vs. MMS Messaging Are the Same and Different

The most significant similarity between SMS and MMS is that you send your messages using a cellular network. To send either message, you need to sign up for a service provider’s plan. They are also very popular marketing strategies for a wide range of different types of business. You can send marketing messages directly to consumers’ devices, and they are an extremely effective and reliable way to keep in touch.

There are also some significant differences between MMS and SMS.

●     MMS costs more, but you can send longer messages.

●     You can use MMS to send media such as audio files, GIFs, images, and video clips.

●     MMS uses different protocols as in TCP/IP technology.

●     MMS is better suited for digital devices and smartphones, whereas SMS only needs an analog cell phone.

The Advantages of MMS Messaging

●     You can send messages that are more appealing and attractive.

●     You can send various data, including ringtones, product images, how-to guides, and much more.

●     If you want to send just text, it can be longer than 160 characters (the standard character limit for an SMS marketing message).

●     You can send multimedia messages recorded using your phone, downloaded from the internet, or your computer.

How Your Business Can Take Advantage of MMS

MMS messaging is very convenient for personal use. However, it is also a compelling way to communicate with regular and potential customers when it comes to your business. Use it for your business and the rewards are tremendous.

Recent studies have shown that SMS messages sent to customers are opened and subsequently read within just a few minutes of being sent. We cannot say the same for other marketing communications, such as email. It is also more likely that the customer will retain the information you send if it includes videos or images. This makes multimedia messaging a great way to inform customers of new products and to use as part of a mobile marketing campaign.

MMS also works in the other direction, too. For businesses that operate in the services sector, receiving MMS messages from customers can mean you can conduct certain aspects of your business over a mobile phone, rather than meeting in person.

When you use MMS for your business, it has the potential to boost sales and create a far more intimate relationship with your customers.

There are many ways you can use MMS for your business. Following are a few examples:


It’s possible to build good relationships with your customers by sending GIFs or audio. It’s a great way to entertain your customers and sending a GIF at the most appropriate time is far more effective than a simple text message. You could, for example, wish your customers Happy Birthday or send them some other form of congratulation.

Sending location

If you need to send a customer directions to your store, an MMS is more effective than expecting them to use a map app. Using MMS allows you to customize the map image, thereby removing any confusion and helping customers find your location quickly.

Receiving and sending images

Customers can share images with you if they are interested in a product they might have spotted when they’re shipping, traveling, or attending a conference. Likewise, you can send customers images of the products you have in stock or new products soon to be available.

Instructing customers

There may be times when you need to give instructions on how to use a product correctly or if they have a problem they need help solving. You can send an instructional video, fault-finding tips, or a user manual with the help of MMS.


Thanks to MMS, you and your customers no longer have to wait for the mail or fax. You can use MMS to send a wide variety of documents, including timesheets, receipts, or proof of purchase. 


Nowadays, we use computers for so much of our daily life, and it is often difficult to explain in words what you’re looking at on your computer. Using screenshots is a much better way to communicate complex problems, troubleshoot product issues, or guide customers through specific processes. It always helps if you and your customers can see the same thing.


With the help of images sent using MMS, it’s possible to encourage customers to visit your website or use essential resources and information. By doing this, you’re giving them a helping hand to move down the sales funnel.

Other Types of Messaging Services Such as iMessage

Another type of messaging service you’re probably very aware of is OTT or Over The Top applications. Messaging applications such as WeChat, Facebook Messenger, iMessage, and Whatsapp are the most famous examples. The term over the top relates to the fact that you don’t need a cellular connection if you want to use them. OTT applications use internet protocols instead. To use these services, you must have an internet connection, either a mobile network or WiFi.

If you want to use OTT messaging services, you have to download the OTT applications from either an Android, Apple, or iOS store. These messaging applications have become very popular because they don’t have any limitations to the file size, compared with MMS and SMS. There are also additional features such as message broadcasting, group messaging, video and audio calling that make them very beneficial for businesses. Another huge advantage is that they are free for you to use.

Multimedia messaging now plays a massive part in our everyday lives, and for businesses, it can be a very effective way of getting a message across. It is far more beneficial than a simple text message and more engaging than sending an email. Take advantage of our MMS service, and you’ll never look back.  

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