For many years now, the way that businesses communicate with their customers has been changing. Improvements have been made to protect the customer and also provide them with a more pleasant experience. If you send or receive SMS messages from your US customers, something else you need to learn about is A2P 10DLC. It sounds pretty complicated, but once you understand what it stands for, you’ll be better prepared for when the changes to come in 2021.

What is A2P 10DLC?

A2P stands for application-to-peer, while 10DLC stands for 10 Digit Long Code. It’s a revolutionary standard for sending and receiving SMS messages in the United States. Ten-digit phone numbers are provided to businesses by their mobile operators for the purposes of person-to-person communication.

With a ten-digit long code, businesses can send and receive larger numbers of messages. Traditionally, carriers haven’t supported long codes. This has left businesses being forced to use short codes for communicating with their customers. Carriers will support longer codes starting in the Spring of this year, which means businesses will benefit from a better quality of delivery and a much lower risk of filtering.

A2P 10DLC promises to benefit businesses because of its simplicity, delivery reliability, security, and stability. It also supports much larger messaging volume throughputs.

Why are These Changes Happening?

For many years now, SMS has been an extremely reliable way to communicate important information with customers. It boasts an average open rate that far exceeds any other forms of communication. Emails, for example, only enjoy an average open rate of just 14.5%. For push notifications, the average open rate is even lower at a mere 7.8%. SMS, on the other hand, boasts an average open rate of an impressive 98%. People read messages within a couple of minutes of being received.

Up until now, long codes have experienced a few problems, including a high level of spam,  because users are not completing the opt-in process correctly and a low barrier to entry. Snowshoeing is another issue. This is a way of avoiding volume limitations and per number rate limits by spreading similar messages across an extensive range of numbers. Short codes have also experienced similar issues.

These issues make it difficult for carriers to pick out the users who are not following the rules. Hence the need for a shift in the way SMS is used and offered.

In the United States, carriers are eager to provide a more regulated ecosystem for the benefit of consumers, businesses, and the industry. Such improvements are required if text messaging is to remain a viable form of communication and in order to ensure transparency.  

To Take Advantage of 10DLC, You Have to Register

The new regulations that carriers are soon to introduce require businesses to complete a registration process before issuing 10DLC numbers.

Two categories of registration requirements are being introduced. Businesses will have to register their brand, the type of company, and the industry it works in. After businesses have provided this information, the carrier will give a ‘trust score.’ The total number of messages a company can send and the throughput level will depend on this score.

Once a company has completed this registration, interested businesses will also have to register the messaging campaigns they’re planning to use. The monthly campaign fees and per-message fees will depend on the type of campaign you’re planning.

What SMSGorilla Can Do To Help

AT&T is starting the migration process to 10DLC on March 1, 2021. Other carriers, such as Sprint, T-Mobile, and US Cellular, will eventually follow suit, but we’re not exactly sure when this will happen.

As an SMS provider, SMSGorilla is committed to helping you comply with the changes and register information relating to our current and future customers and their campaigns. It’s critical to get this process underway as soon as possible, as there are significant time limits for implementing A2P 10DLC. If you don’t register in time, it could be detrimental to your business. 

You have to register and transition to A2P 10DLC registration and routes between March 1 and June 1. From the beginning of June, all shared short codes will be banned, and non-compliant businesses face fines or filtering.

Here at SMSGorilla, our goal is to help you move forward, taking advantage of changes as they take place. We’re going to provide the necessary tools, advice, solutions, and access you require. At the same time, we’re also going to maintain our close relationships with US carriers and best represent your interests.

Your first step in this process is to register your brand. Once this is complete, you can register your campaigns. Please use the links below to begin this process.

Brand Registration 

Campaign Registration

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